Maria Brann

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About Maria Brann

Dr. Maria Brann, PhD, MPH, is a professor in the Department of Communication Studies in the School of Liberal Arts at IUPUI and affiliate faculty with the Injury Control Research Center at West Virginia University. She explores the integration of health, interpersonal, and gender communication. Her translational focus and mixed methods approach are woven throughout her health vulnerabilities research, which advocates for more effective communication to improve people’s health and safety. Her primary research interests focus on the study of women’s and ethical issues in health communication contexts and promotion of healthy lifestyle behaviors to improve personal and public health and safety. She researches communication at both the micro and macro levels and studies how communication influences relationships among individuals and with the social world.

Vaccine-related Communication With the push to get more people vaccinated against COVID-19, this study assessed theoretically sound psychosocial predictors of people’s willingness to get the vaccine. Results revealed that when individuals had positive attitudes towards the vaccine and perceived there Read More
This week, we explore how communication surrounding COVID-19 has affected specific minority populations in the United States. COVID-19 has disproportionately affected people of color, and their lack of knowledge about the virus may be increasing that effect. In this research Read More
Combatting COVID-19 Misinformation The majority of communication-related articles this week focus on the effects of COVID-19 misinformation and offer recommendations for addressing it. Research has demonstrated that excessive information, especially misinformation, has a negative psychological effect on people. In a Read More
Messaging Strategies This week, WISE Indiana’s own Dr. Ross Silverman and an interdisciplinary team of researchers at IUPUI explored the use and effectiveness of metaphors when describing the COVID-19 vaccine. From war to travel to even gaming, the researchers noted Read More
Tailoring Messages to Specific Population Needs Targeting specific populations during the pandemic offers health communicators a more tailored approach for informing and persuading individuals about recommended COVID-19 behaviors. For example, scientists already know that COVID-19 disproportionately affects African American communities Read More
Specific Messaging Strategies to Increase Preventive Behaviors This week, the New York Times reported how effective health messages cannot simply focus on telling people what not to do, but they also must tell people what they can realistically do to Read More
A wealth of information about COVID-19 has been circulating from multiple sources, but to ensure that the public understands what they are reading, it is important that information is presented with health literacy in mind. In this study, researchers evaluated Read More
Overcoming Anti-Vaccine Rhetoric With the recent announcement of an impending COVID-19 vaccine, former CDC director Tom Frieden commented on the effect of misinformation and vaccine hesitancy. He argues that critical components of effective public health risk messaging has been conspicuously Read More
The United States has failed to follow many of the best practices in health and crisis communication during the COVID-19 pandemic. However, given that the virus continues to spread, there is still an opportunity to use evidence-based practices moving forward Read More
Communicating through Social Media It is important for effective risk communication during COVID-19 to instruct, inform, and motivate appropriate self-protective behaviors, and it is also important to monitor the changing environment and address the informational needs of the public. This Read More

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