Review: A framework for managing the COVID-19 infodemic: Methods and results of an online, crowdsourced WHO technical consultation

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Review: A framework for managing the COVID-19 infodemic: Methods and results of an online, crowdsourced WHO technical consultation

Review: A framework for managing the COVID-19 infodemic: Methods and results of an online, crowdsourced WHO technical consultation

This article presents the results of a World Health Organization (WHO) online technical consultation to determine a framework for managing infodemics during health emergencies.

A group of policy makers, public health professionals, researchers, media representatives, private sector organizations, and other key stakeholders gathered virtually to discuss best practices for creating an infodemic management network. Participants offered 594 ideas for actions that an analysis team distilled into a set of 50 proposed actions in 5 themes:

  • Identify and verify evidence
  • Explain science
  • Amplify the reach of messages
  • Quantify impact
  • Coordinate and govern

Additionally, from this consultation, the analysis team identified six policy implications that should be considered:

  • Interventions and messages must be based on science and evidence, and must reach citizens and enable them to make informed decisions to protect themselves and their communities
  • Knowledge should be translated into actionable behavior-change messages and presented in easily understandable and accessible ways
  • Governments should tailor messages to audiences and follow-up to assess understandability
  • Strategic partnerships should be formed across all sectors to strengthen the analysis and amplification of information impact
  • Health authorities should ensure that actions are informed by reliable information
  • Infodemic management approaches should be developed to support preparedness and response, to inform risk mitigation, and be enhanced through data science and sociobehavioral research
|2020-07-02T09:21:17-04:00July 2nd, 2020|COVID-19 Literature|0 Comments

About the Author: Maria Brann

Maria Brann
Dr. Maria Brann, PhD, MPH, is a professor in the Department of Communication Studies in the School of Liberal Arts at IUPUI and affiliate faculty with the Injury Control Research Center at West Virginia University. She explores the integration of health, interpersonal, and gender communication. Her translational focus and mixed methods approach are woven throughout her health vulnerabilities research, which advocates for more effective communication to improve people’s health and safety. Her primary research interests focus on the study of women’s and ethical issues in health communication contexts and promotion of healthy lifestyle behaviors to improve personal and public health and safety. She researches communication at both the micro and macro levels and studies how communication influences relationships among individuals and with the social world.

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