Review: Building risk communication capabilities among professionals: Seven essential characteristics of risk communication

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Review: Building risk communication capabilities among professionals: Seven essential characteristics of risk communication

Review: Building risk communication capabilities among professionals: Seven essential characteristics of risk communication

This article introduces seven essential risk communication characteristics for health care professionals.

An important aspect of global disaster preparedness is defining essential characteristics of professional risk communication for medical personnel. The authors present seven essential characteristics for use by health care providers involved in risk communication:

  • Risk assessment
  • Differentiating between risk acceptance and trade-offs
  • Understanding differences in risk quality
  • Understanding how to frame information given residents’ values
  • Giving attention to coping with too-high risk
  • Building trust
  • Fully considering how information is provided

Working together and implementing these characteristics will increase the effectiveness of risk communication during crises.

|2020-04-24T11:18:34-04:00April 24th, 2020|COVID-19 Literature|Comments Off on Review: Building risk communication capabilities among professionals: Seven essential characteristics of risk communication

About the Author: Maria Brann

Maria Brann
Dr. Maria Brann, PhD, MPH, is a professor in the Department of Communication Studies in the School of Liberal Arts at IUPUI and affiliate faculty with the Injury Control Research Center at West Virginia University. She explores the integration of health, interpersonal, and gender communication. Her translational focus and mixed methods approach are woven throughout her health vulnerabilities research, which advocates for more effective communication to improve people’s health and safety. Her primary research interests focus on the study of women’s and ethical issues in health communication contexts and promotion of healthy lifestyle behaviors to improve personal and public health and safety. She researches communication at both the micro and macro levels and studies how communication influences relationships among individuals and with the social world.

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