Review: Communicating in the midst of a health emergency: Lessons being learned from the COVID-19 crisis

Home/Review: Communicating in the midst of a health emergency: Lessons being learned from the COVID-19 crisis

Review: Communicating in the midst of a health emergency: Lessons being learned from the COVID-19 crisis

Review: Communicating in the midst of a health emergency: Lessons being learned from the COVID-19 crisis

This blog encourages leaders to communicate with clarity, authority, and empathy to counteract harmful misinformation.

The rapid spread of misinformation, particularly via social media, has led to irrational behavior and feelings of anxiety, anger, and complacency. This crisis has highlighted the importance of teaching people basic health literacy skills – where to check health facts and data – so they do not perpetuate the spread of misinformation. Timely, accurate, and succinct communication must be given to people to help address the COVID-19 public health emergency. Leaders should heed the following advice for effective communication with the public and health care community:

  • Provide necessary resources to public health departments
  • Take charge and be proactive by using successful communication tools to communicate easy-to-understand messages
  • Measure the public and health care community’s sentiments and tailor messages to address them
  • Provide media resources that are helpful, accurate, and timely
  • Communicate what the government is doing for patients, families, and health care workers
|2020-04-22T11:48:11-04:00April 22nd, 2020|COVID-19 Literature|Comments Off on Review: Communicating in the midst of a health emergency: Lessons being learned from the COVID-19 crisis

About the Author: Maria Brann

Maria Brann
Dr. Maria Brann, PhD, MPH, is a professor in the Department of Communication Studies in the School of Liberal Arts at IUPUI and affiliate faculty with the Injury Control Research Center at West Virginia University. She explores the integration of health, interpersonal, and gender communication. Her translational focus and mixed methods approach are woven throughout her health vulnerabilities research, which advocates for more effective communication to improve people’s health and safety. Her primary research interests focus on the study of women’s and ethical issues in health communication contexts and promotion of healthy lifestyle behaviors to improve personal and public health and safety. She researches communication at both the micro and macro levels and studies how communication influences relationships among individuals and with the social world.

Get Involved with Indiana CTSI