Review: Communication strategies for family physicians practicing throughout emerging public health crises

Home/Review: Communication strategies for family physicians practicing throughout emerging public health crises

Review: Communication strategies for family physicians practicing throughout emerging public health crises

Review: Communication strategies for family physicians practicing throughout emerging public health crises

This article endorses the use of the theory-informed CAUSE model for family physicians to communicate risk to patients during the COVID-19 pandemic.

During the COVID-19 pandemic, family physicians must be effective risk communicators. One evidence-based way to do this is to use the CAUSE model when communicating with patients about risk. Strategies include:

  • Create confidence
    • Build trust
    • Establish expertise
    • Legitimate dread
  • Generate awareness
  • Enhance understanding
    • Increase knowability
    • Make the risk seem more familiar
    • Respond to patient concerns and questions
  • Gain satisfaction
    • Outline specific actions to mitigate threat
  • Motivate action, or enactment
    • Use efficacy messages
    • Provide resources if needed

Previous research has demonstrated this framework’s effectiveness in altering behaviors.

|2020-05-15T11:30:52-04:00May 15th, 2020|COVID-19 Literature|0 Comments

About the Author: Maria Brann

Maria Brann
Dr. Maria Brann, PhD, MPH, is a professor in the Department of Communication Studies in the School of Liberal Arts at IUPUI and affiliate faculty with the Injury Control Research Center at West Virginia University. She explores the integration of health, interpersonal, and gender communication. Her translational focus and mixed methods approach are woven throughout her health vulnerabilities research, which advocates for more effective communication to improve people’s health and safety. Her primary research interests focus on the study of women’s and ethical issues in health communication contexts and promotion of healthy lifestyle behaviors to improve personal and public health and safety. She researches communication at both the micro and macro levels and studies how communication influences relationships among individuals and with the social world.

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