Review: COVID-19: Lessons in risk communication and public trust

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Review: COVID-19: Lessons in risk communication and public trust

Review: COVID-19: Lessons in risk communication and public trust

This editorial highlights the need for more nuanced and targeted messaging to be effective with the public as the COVID-19 pandemic evolves.

The public’s response to the COVID-19 pandemic has depended on a high level of trust in government information. Governments that heeded public health advice and provided clear messages have controlled the virus the best. Unfortunately, many governments did not provide clear and consistent messages, which led individuals to seek alternative unreliable sources of information that have led to confusion. General social marketing campaigns that may have been effective at the beginning of the pandemic must evolve to include more nuanced and targeted messaging that uses a wider range of messages and media channels than before. The government must be more proactive in tackling risk communication challenges.

 

|2020-07-13T11:33:30-04:00July 13th, 2020|COVID-19 Literature|0 Comments

About the Author: Maria Brann

Maria Brann
Dr. Maria Brann, PhD, MPH, is a professor in the Department of Communication Studies in the School of Liberal Arts at IUPUI and affiliate faculty with the Injury Control Research Center at West Virginia University. She explores the integration of health, interpersonal, and gender communication. Her translational focus and mixed methods approach are woven throughout her health vulnerabilities research, which advocates for more effective communication to improve people’s health and safety. Her primary research interests focus on the study of women’s and ethical issues in health communication contexts and promotion of healthy lifestyle behaviors to improve personal and public health and safety. She researches communication at both the micro and macro levels and studies how communication influences relationships among individuals and with the social world.

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