Review: Facebook, Instagram, Reddit and TikTok: A proposal for health authorities to integrate popular social media platforms in contingency planning amid a global pandemic outbreak

Home/Review: Facebook, Instagram, Reddit and TikTok: A proposal for health authorities to integrate popular social media platforms in contingency planning amid a global pandemic outbreak

Review: Facebook, Instagram, Reddit and TikTok: A proposal for health authorities to integrate popular social media platforms in contingency planning amid a global pandemic outbreak

Review: Facebook, Instagram, Reddit and TikTok: A proposal for health authorities to integrate popular social media platforms in contingency planning amid a global pandemic outbreak

This article discusses the opportunities offered by various social media platforms for health care providers to disseminate essential health information related to COVID-19 to other providers and the public.

Although much of the communication about COVID-19 has been communicated to health care providers via email, it is recommended to make better use of multiple social media platforms for this information. This can be more efficient than flooded inboxes without filtering capabilities and that are prone to spam messages. Virtual communities by health care professionals are increasing on Facebook, which creates an opportunity for collaboration in discussion forums. Additionally, many physicians, for example, are influencers who can use social media platforms like Facebook and Instagram to communicate with the public. This provides more trustworthy sources of information for the public to gather information via channels they are most comfortable. Reddit is another platform that health care providers could use for discussion forums, not only with their colleagues but also with an interested public. Finally, TikTok allows providers to create short mobile videos to provide information, particularly demonstrating specific recommendations such as how to properly wash hands, use a mask, or social distance. Health care providers need to provide supportive communication, clear guidance, and accurate information using outlets that people are using, which includes more social media than traditional media platforms.

|2020-07-15T07:59:16-04:00July 15th, 2020|COVID-19 Literature|0 Comments

About the Author: Maria Brann

Maria Brann
Dr. Maria Brann, PhD, MPH, is a professor in the Department of Communication Studies in the School of Liberal Arts at IUPUI and affiliate faculty with the Injury Control Research Center at West Virginia University. She explores the integration of health, interpersonal, and gender communication. Her translational focus and mixed methods approach are woven throughout her health vulnerabilities research, which advocates for more effective communication to improve people’s health and safety. Her primary research interests focus on the study of women’s and ethical issues in health communication contexts and promotion of healthy lifestyle behaviors to improve personal and public health and safety. She researches communication at both the micro and macro levels and studies how communication influences relationships among individuals and with the social world.

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