Review: Influenza-related communication and community mitigation strategies: Results from the 2015 pandemic influenza readiness assessment

Home/Review: Influenza-related communication and community mitigation strategies: Results from the 2015 pandemic influenza readiness assessment

Review: Influenza-related communication and community mitigation strategies: Results from the 2015 pandemic influenza readiness assessment

Review: Influenza-related communication and community mitigation strategies: Results from the 2015 pandemic influenza readiness assessment

This research brief offers advice on effective communication plan elements for addressing pandemic influenza, especially among non-English speaking populations.

Effective, ongoing communication strategies with the public are essential for timely responses and mitigating the spread of novel infectious diseases like COVID-19. Consistent and targeted communication is particularly important for compliance with non-pharmaceutical interventions, especially among non-English speaking populations. Comprehensive communication plans should include the following clearly defined elements: target audiences, goals and objectives, strategies and tactics, channels of communication, and evaluation. Particularly salient for vulnerable populations is identification of non-English languages and translation services, partnerships with agencies serving vulnerable populations, and tailored strategies that consider cultural values.

|2020-05-08T11:58:12-04:00May 8th, 2020|COVID-19 Literature|0 Comments

About the Author: Maria Brann

Maria Brann
Dr. Maria Brann, PhD, MPH, is a professor in the Department of Communication Studies in the School of Liberal Arts at IUPUI and affiliate faculty with the Injury Control Research Center at West Virginia University. She explores the integration of health, interpersonal, and gender communication. Her translational focus and mixed methods approach are woven throughout her health vulnerabilities research, which advocates for more effective communication to improve people’s health and safety. Her primary research interests focus on the study of women’s and ethical issues in health communication contexts and promotion of healthy lifestyle behaviors to improve personal and public health and safety. She researches communication at both the micro and macro levels and studies how communication influences relationships among individuals and with the social world.

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