Review: Learning public engagement and government responsiveness in the communications about COVID-19 during the early epidemic stage in China: An analysis of social media data

Home/Review: Learning public engagement and government responsiveness in the communications about COVID-19 during the early epidemic stage in China: An analysis of social media data

Review: Learning public engagement and government responsiveness in the communications about COVID-19 during the early epidemic stage in China: An analysis of social media data

Review: Learning public engagement and government responsiveness in the communications about COVID-19 during the early epidemic stage in China: An analysis of social media data

This study showed that government agencies typically use social media for informational purposes, but that they may want to adopt a more empathic style in risk communication to improve audience’s interactivity and trust of messages.

Social media is a common channel of COVID-19 communication by both individuals and governments. It can help assess public responses to policy changes and risk perceptions. Government agencies typically use social media platforms for one-way communication focused strictly on information whereas individuals use social media for emotional responses such as empathy or blame. Individuals’ responses, however, may affect governmental responses and encourage government to adapt a more empathic style in risk communication to improve public trust and credibility.

|2020-05-21T08:26:31-04:00May 20th, 2020|COVID-19 Literature|0 Comments

About the Author: Maria Brann

Maria Brann
Dr. Maria Brann, PhD, MPH, is a professor in the Department of Communication Studies in the School of Liberal Arts at IUPUI and affiliate faculty with the Injury Control Research Center at West Virginia University. She explores the integration of health, interpersonal, and gender communication. Her translational focus and mixed methods approach are woven throughout her health vulnerabilities research, which advocates for more effective communication to improve people’s health and safety. Her primary research interests focus on the study of women’s and ethical issues in health communication contexts and promotion of healthy lifestyle behaviors to improve personal and public health and safety. She researches communication at both the micro and macro levels and studies how communication influences relationships among individuals and with the social world.

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