Review: Lessons for crisis communication on social media: A systematic review of what research tells the practice

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Review: Lessons for crisis communication on social media: A systematic review of what research tells the practice

Review: Lessons for crisis communication on social media: A systematic review of what research tells the practice

Through this systematic review of peer-reviewed articles, five themes were identified as important lessons for effective social media crisis communication.

This interdisciplinary review aggregates recommendations from a number of studies to offer an understanding of what effective social media crisis communication is about:

  • Creating dialogue and choosing the right message, source, and timing
  • Being prepared and understanding social media logic
  • Using social media for monitoring
  • Prioritizing credible traditional media
  • Making sure to actually use social media
|2020-05-01T11:30:40-04:00May 1st, 2020|COVID-19 Literature|0 Comments

About the Author: Maria Brann

Maria Brann
Dr. Maria Brann, PhD, MPH, is a professor in the Department of Communication Studies in the School of Liberal Arts at IUPUI and affiliate faculty with the Injury Control Research Center at West Virginia University. She explores the integration of health, interpersonal, and gender communication. Her translational focus and mixed methods approach are woven throughout her health vulnerabilities research, which advocates for more effective communication to improve people’s health and safety. Her primary research interests focus on the study of women’s and ethical issues in health communication contexts and promotion of healthy lifestyle behaviors to improve personal and public health and safety. She researches communication at both the micro and macro levels and studies how communication influences relationships among individuals and with the social world.

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