Through this systematic review of peer-reviewed articles, five themes were identified as important lessons for effective social media crisis communication.

This interdisciplinary review aggregates recommendations from a number of studies to offer an understanding of what effective social media crisis communication is about:

• Creating dialogue and choosing the right message, source, and timing
• Being prepared and understanding social media logic
• Using social media for monitoring
• Prioritizing credible traditional media
• Making sure to actually use social media