In this study, researchers discovered that Singapore was the most active in communicating with the public via Facebook, but the United States and England provided more accurate information.
Researchers conducted a comparative analysis of three countries’ public health authorities Facebook pages to determine trends and strategies. Singapore’s Ministry of Health (MOH) was the most active on Facebook, averaging four posts daily, and included the most diverse topics related to COVID-19. The United States’ Centers for Disease Control and Prevention (CDC) and England’s Public Health England (PHE) posts were mostly related to preventive measures and did not include any false information, unlike posts on Singapore’s social media site. Although the CDC had the most comments to its posts, the MOH had the most favorable responses. Toxic comments for all three sites were fairly low. The authors recommend being active on social media sites, providing accurate information, and monitoring responses to inform and engage the community.