Review: More effective strategies are required to strengthen public awareness of COVID-19: Evidence from Google Trends

Home/Review: More effective strategies are required to strengthen public awareness of COVID-19: Evidence from Google Trends

Review: More effective strategies are required to strengthen public awareness of COVID-19: Evidence from Google Trends

Review: More effective strategies are required to strengthen public awareness of COVID-19: Evidence from Google Trends

This research article presents strategies for increasing public awareness and responses to COVID-19, which begins with timely publicity.

Public awareness of COVID-19 varies not only among countries but also within different regions within countries, according to an analysis using Google Trends. The US had a shorter response time and a longer duration of publica attention than most other countries. However, even as cases began to soar worldwide, Americans’ interest did not increase much. Still, Americans may be more sensitive to the topic of COVID-19 because of the rapid dissemination of the virus within the US as well as the robust methods to prevent its spread recommended by the Centers for Disease Control and Prevention and some local public health departments. When facing public health emergencies, governments are reminded that in order to reduce loss, they must strengthen the publicity of the issues, shorten the response time for dealing with the emergency, improve public’s vigilance and sensitivity, and inform the public of the importance of and how to protect themselves.

|2020-05-11T11:49:58-04:00May 11th, 2020|COVID-19 Literature|0 Comments

About the Author: Maria Brann

Maria Brann
Dr. Maria Brann, PhD, MPH, is a professor in the Department of Communication Studies in the School of Liberal Arts at IUPUI and affiliate faculty with the Injury Control Research Center at West Virginia University. She explores the integration of health, interpersonal, and gender communication. Her translational focus and mixed methods approach are woven throughout her health vulnerabilities research, which advocates for more effective communication to improve people’s health and safety. Her primary research interests focus on the study of women’s and ethical issues in health communication contexts and promotion of healthy lifestyle behaviors to improve personal and public health and safety. She researches communication at both the micro and macro levels and studies how communication influences relationships among individuals and with the social world.

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