Review: Picture of a pandemic: Visual aids in the COVID-19 crisis

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Review: Picture of a pandemic: Visual aids in the COVID-19 crisis

Review: Picture of a pandemic: Visual aids in the COVID-19 crisis

This article posits that visual communication offers a creative and practical medium to bridge critical health literacy gaps, empowers diverse patient communities through evidence-based information, and facilitates public health advocacy during the COVID-19 pandemic.

A major challenge during the COVID-19 pandemic has been disseminating useful, accurate public health information. Critical health literacy gaps further threaten the equity of information access among vulnerable populations. Using infographics can be effective for disseminating health information. Using a combination of words and simple images in a unified model enhances learning and message retention. The authors created a one-page infographic to educate the public about COVID-19. Because of its effectiveness, there has been interest from multiple countries and therefore, it has been translated into 20 languages. Combining medical expertise and creative communication has been shown to be effective at educating people about COVID-19. It is recommended that visual communication be included in information dissemination strategies about COVID-19.

|2020-06-23T08:56:51-04:00June 23rd, 2020|COVID-19 Literature|0 Comments

About the Author: Maria Brann

Maria Brann
Dr. Maria Brann, PhD, MPH, is a professor in the Department of Communication Studies in the School of Liberal Arts at IUPUI and affiliate faculty with the Injury Control Research Center at West Virginia University. She explores the integration of health, interpersonal, and gender communication. Her translational focus and mixed methods approach are woven throughout her health vulnerabilities research, which advocates for more effective communication to improve people’s health and safety. Her primary research interests focus on the study of women’s and ethical issues in health communication contexts and promotion of healthy lifestyle behaviors to improve personal and public health and safety. She researches communication at both the micro and macro levels and studies how communication influences relationships among individuals and with the social world.

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