Review: Social media influencers put the coronavirus in the spotlight

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Review: Social media influencers put the coronavirus in the spotlight

Review: Social media influencers put the coronavirus in the spotlight

This news article highlights the role of social media influencers in educating the public about COVID-19.

Traditional media channels may not be the best method for educating the public about COVID-19. Instead, public health officials should meet people where they are and focus on those most vulnerable. A strategy shown to be effective is to enlist celebrity messengers to share important information alongside trusted community leaders. The National Organizing Coalition On Virus Information Distribution (NoCovid) has developed an online tool kit with resources on how to tailor messages and find influencers to disseminate messages. Clear, localized messaging is needed to sustain recommended behaviors so people do not revert back to unsafe behaviors.

|2020-06-08T11:50:52-04:00June 8th, 2020|COVID-19 Literature|0 Comments

About the Author: Maria Brann

Maria Brann
Dr. Maria Brann, PhD, MPH, is a professor in the Department of Communication Studies in the School of Liberal Arts at IUPUI and affiliate faculty with the Injury Control Research Center at West Virginia University. She explores the integration of health, interpersonal, and gender communication. Her translational focus and mixed methods approach are woven throughout her health vulnerabilities research, which advocates for more effective communication to improve people’s health and safety. Her primary research interests focus on the study of women’s and ethical issues in health communication contexts and promotion of healthy lifestyle behaviors to improve personal and public health and safety. She researches communication at both the micro and macro levels and studies how communication influences relationships among individuals and with the social world.

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