This news article highlights the role of social media influencers in educating the public about COVID-19.
Traditional media channels may not be the best method for educating the public about COVID-19. Instead, public health officials should meet people where they are and focus on those most vulnerable. A strategy shown to be effective is to enlist celebrity messengers to share important information alongside trusted community leaders. The National Organizing Coalition On Virus Information Distribution (NoCovid) has developed an online tool kit with resources on how to tailor messages and find influencers to disseminate messages. Clear, localized messaging is needed to sustain recommended behaviors so people do not revert back to unsafe behaviors.