Review: Special article: Risk communication during COVID-19

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Review: Special article: Risk communication during COVID-19

This article focuses on the need to use social media channels, involve all stakeholders, and maintain relationships with the media for effective risk communication during the COVID-19 pandemic.

Because lessons in risk communication are usually retroactive, it is important to look at previous, similar public health pandemics (e.g., SARS) for useful risk communication strategies. One potential way to ensure appropriate risk communication is by using social media. This channel can help public health messaging achieve several goals: reaching diverse audiences, establishing interactive and ongoing community engagement, facilitating public control and empowerment, and increasing the transmission of urgent public health messages. Risk perception also has a “trickle up” effect where the public’s perception of risk informs policymakers. Therefore, other important lessons learned include involving all stakeholders and ensuring ongoing, consistent relationships with the media. As noted, the importance of risk management and effective communication cannot be overstated.

|2020-04-24T11:18:11-04:00April 24th, 2020|COVID-19 Literature|Comments Off on Review: Special article: Risk communication during COVID-19

About the Author: Maria Brann

Maria Brann
Dr. Maria Brann, PhD, MPH, is a professor in the Department of Communication Studies in the School of Liberal Arts at IUPUI and affiliate faculty with the Injury Control Research Center at West Virginia University. She explores the integration of health, interpersonal, and gender communication. Her translational focus and mixed methods approach are woven throughout her health vulnerabilities research, which advocates for more effective communication to improve people’s health and safety. Her primary research interests focus on the study of women’s and ethical issues in health communication contexts and promotion of healthy lifestyle behaviors to improve personal and public health and safety. She researches communication at both the micro and macro levels and studies how communication influences relationships among individuals and with the social world.

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