Results from this research article, which demonstrated the effectiveness of repetitive information communication through multiple channels for getting people to enact preventative behaviors during a disease outbreak, could be applied to the communication efforts surrounding the COVID-19 pandemic.
Exposure to repetitive information communication through multiple channels positively affects prevention behaviors during a public health crisis. Therefore, to encourage people to enact recommended behaviors, it is important for individuals to be exposed to consistent messages multiple times through different communication channels. During severe epidemics, individuals need more than just knowledge to act in recommended ways. Repetitive messages that heighten susceptibility, severity, and self-efficacy increase the likelihood that individuals will engage in preventative behaviors.