Review: The effects of repetitive information communication through multiple channels on prevention behavior during the 2015 MERS outbreak in South Korea

Home/Review: The effects of repetitive information communication through multiple channels on prevention behavior during the 2015 MERS outbreak in South Korea

Review: The effects of repetitive information communication through multiple channels on prevention behavior during the 2015 MERS outbreak in South Korea

Review: The effects of repetitive information communication through multiple channels on prevention behavior during the 2015 MERS outbreak in South Korea

Results from this research article, which demonstrated the effectiveness of repetitive information communication through multiple channels for getting people to enact preventative behaviors during a disease outbreak, could be applied to the communication efforts surrounding the COVID-19 pandemic.

Exposure to repetitive information communication through multiple channels positively affects prevention behaviors during a public health crisis. Therefore, to encourage people to enact recommended behaviors, it is important for individuals to be exposed to consistent messages multiple times through different communication channels. During severe epidemics, individuals need more than just knowledge to act in recommended ways. Repetitive messages that heighten susceptibility, severity, and self-efficacy increase the likelihood that individuals will engage in preventative behaviors.

|2020-04-21T11:10:08-04:00April 21st, 2020|COVID-19 Literature|Comments Off on Review: The effects of repetitive information communication through multiple channels on prevention behavior during the 2015 MERS outbreak in South Korea

About the Author: Maria Brann

Maria Brann
Dr. Maria Brann, PhD, MPH, is a professor in the Department of Communication Studies in the School of Liberal Arts at IUPUI and affiliate faculty with the Injury Control Research Center at West Virginia University. She explores the integration of health, interpersonal, and gender communication. Her translational focus and mixed methods approach are woven throughout her health vulnerabilities research, which advocates for more effective communication to improve people’s health and safety. Her primary research interests focus on the study of women’s and ethical issues in health communication contexts and promotion of healthy lifestyle behaviors to improve personal and public health and safety. She researches communication at both the micro and macro levels and studies how communication influences relationships among individuals and with the social world.

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