Review: The IDEA model as a best practice for effective instructional risk and crisis communication

Home/Review: The IDEA model as a best practice for effective instructional risk and crisis communication

Review: The IDEA model as a best practice for effective instructional risk and crisis communication

Review: The IDEA model as a best practice for effective instructional risk and crisis communication

This study proposes a four-element model as an easy-to-understand and situationally generalizable framework for quickly developing effective personal protective messages during crises.

The authors developed the IDEA model as a message framework for crisis situations focusing on:

  • Internalization
  • Distribution
  • Explanation
  • Action

In this quasi-experimental study, researchers determined that messages designed according to the IDEA model were significantly more effective at increasing behavioral intentions to engage in appropriate self-protective actions than other types of messages. Effective risk and crisis messaging needs to do more than provide information. Message designers must incorporate elements of internalization and action to be effective. This empowers individuals and leads to the self-efficacy needed to protect oneself.

|2020-04-30T10:20:55-04:00April 30th, 2020|COVID-19 Literature|0 Comments

About the Author: Maria Brann

Maria Brann
Dr. Maria Brann, PhD, MPH, is a professor in the Department of Communication Studies in the School of Liberal Arts at IUPUI and affiliate faculty with the Injury Control Research Center at West Virginia University. She explores the integration of health, interpersonal, and gender communication. Her translational focus and mixed methods approach are woven throughout her health vulnerabilities research, which advocates for more effective communication to improve people’s health and safety. Her primary research interests focus on the study of women’s and ethical issues in health communication contexts and promotion of healthy lifestyle behaviors to improve personal and public health and safety. She researches communication at both the micro and macro levels and studies how communication influences relationships among individuals and with the social world.

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