Messaging Strategies This week, WISE Indiana’s own Dr. Ross Silverman and an interdisciplinary team of researchers at IUPUI explored the use and effectiveness of metaphors when describing the COVID-19 vaccine. From war to travel to even gaming, the researchers noted
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A wealth of information about COVID-19 has been circulating from multiple sources, but to ensure that the public understands what they are reading, it is important that information is presented with health literacy in mind. In this study, researchers evaluated
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The United States has failed to follow many of the best practices in health and crisis communication during the COVID-19 pandemic. However, given that the virus continues to spread, there is still an opportunity to use evidence-based practices moving forward
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Communicating through Social Media It is important for effective risk communication during COVID-19 to instruct, inform, and motivate appropriate self-protective behaviors, and it is also important to monitor the changing environment and address the informational needs of the public. This
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This week is full of information about misinformation. All across the globe, misinformation about COVID-19 is a major threat to public health. In this research study of prevalence and predictors of belief in misinformation across the United States, the United
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COVID-19 Information on Twitter It appears that Twitter has become the preferred social media platform to communicate facts, myths, and opinions about COVID-19. In this analysis of COVID-19-related information on Twitter, researchers determined that celebrities, politicians, and health agencies had
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Misinformation on Social Media This month, the American Journal of Public Health published a special issue on health misinformation on social media. Below are just a few highlights from the issue: Five evidence-based recommendations for government and public health organizations
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Message Approaches to Conspiracy Theories and Political Climate Belief in conspiracy theories about COVID-19 in the United States is prevalent and constant. This article presents the results of a national probability survey about conspiracy theories, preventive measure behaviors and intentions,
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