Review: Best practices in crisis communication: Evolution of practice through research

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Review: Best practices in crisis communication: Evolution of practice through research

Review: Best practices in crisis communication: Evolution of practice through research

This article extends previous research and provides best practice principles for crisis communication.

Best practices include the following principles: Partnerships are key and must focus on relationship management; listen for others’ concerns (be respectful); exhibit honesty, candor, and openness (most important); use a sustainable narrative; communicate with compassion, concern, and empathy (most daunting practice); accept uncertainty and ambiguity; give messages of self-efficacy; and be the first and best source of information. The communication process counts for more than the message content.

|2020-04-27T09:49:27-04:00April 27th, 2020|COVID-19 Literature|Comments Off on Review: Best practices in crisis communication: Evolution of practice through research

About the Author: Maria Brann

Maria Brann
Dr. Maria Brann, PhD, MPH, is a professor in the Department of Communication Studies in the School of Liberal Arts at IUPUI and affiliate faculty with the Injury Control Research Center at West Virginia University. She explores the integration of health, interpersonal, and gender communication. Her translational focus and mixed methods approach are woven throughout her health vulnerabilities research, which advocates for more effective communication to improve people’s health and safety. Her primary research interests focus on the study of women’s and ethical issues in health communication contexts and promotion of healthy lifestyle behaviors to improve personal and public health and safety. She researches communication at both the micro and macro levels and studies how communication influences relationships among individuals and with the social world.

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