Review: COVID-19 pandemic response resources

The Center for the Study of Traumatic Stress provides guidance to health and community leaders about how to utilize effective risk communication principles to prepare and update people during stressful situations.

How leaders communicate during stressful situations effects how people respond and react. To best prepare individuals for the pandemic, leaders must communicate timely, accurate, and up-to-date public health information. Specifically, it is important to follow these guidelines:

  • Provide information on a regular and timely schedule
  • Share what is known
  • Avoid speculation
  • Be truthful
  • Avoid false promises
  • Provide updated information
  • Repeat messages if needed
  • Communicate care

It is also important to remember that how messages are delivered often has a greater impact than what is said. Therefore, follow these recommendations:

  • Prepare messages in advance
  • Keep message short and simple
  • Positive messages should outweigh negative messages 3:1
  • Admit when you don’t know something
  • Follow the CCO model
    • Compassion: demonstrate you care
    • Conviction: demonstrate commitment
    • Optimism: indicate a positive view of the future
  • Prioritize messages
  • Communicate most important message first (primacy) and the second most important message goes last (recency)
|2020-04-01T13:46:04-04:00April 1st, 2020|COVID-19 Literature|Comments Off on Review: COVID-19 pandemic response resources

About the Author: Maria Brann

Maria Brann
Dr. Maria Brann, PhD, MPH, is a professor in the Department of Communication Studies in the School of Liberal Arts at IUPUI and affiliate faculty with the Injury Control Research Center at West Virginia University. She explores the integration of health, interpersonal, and gender communication. Her translational focus and mixed methods approach are woven throughout her health vulnerabilities research, which advocates for more effective communication to improve people’s health and safety. Her primary research interests focus on the study of women’s and ethical issues in health communication contexts and promotion of healthy lifestyle behaviors to improve personal and public health and safety. She researches communication at both the micro and macro levels and studies how communication influences relationships among individuals and with the social world.

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