Review: Leading in the COVID-19 crisis: Challenges and solutions for state health leaders

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Review: Leading in the COVID-19 crisis: Challenges and solutions for state health leaders

Review: Leading in the COVID-19 crisis: Challenges and solutions for state health leaders

This article presents five challenges public health leaders face related to COVID-19 and discusses approaches to overcoming them.

Effective public health leaders are needed to respond to the COVID-19 pandemic. As noted by the author, communication is the best tool public health has to combat COVID-19 because even the best strategies will fail if not communicated effectively by leaders. Communicating effectively involves regular, transparent communication with both external partners and the public as well as internal partners determining responses. Besides effective communication, another important task is decision making. Knowing who and when to make decisions is important, especially when facing so much ambiguity. Third, leaders must lead up, down, and across. It is important to remember the human factors in this emergency and lead with a clearly articulated mission to all stakeholders. Fourth, leaders need to plan for what is next, not just responding to what is now. Strategic foresight and planning are essential for adaptive leadership to be effective at moving beyond the day-to-day operations. Finally, leaders need to care for themselves by resting, recharging, and refreshing themselves before they can care for others. Although it may be complicated leading during COVID-19, the challenges are not new. Leaders just need to adapt their evidence-based strategies to the size and scale of this pandemic.

|2020-06-29T11:24:43-04:00June 29th, 2020|COVID-19 Literature|0 Comments

About the Author: Maria Brann

Maria Brann
Dr. Maria Brann, PhD, MPH, explores the integration of health, interpersonal, and gender communication. Her translational focus and mixed methods approach are woven throughout her health vulnerabilities research, which advocates for more effective communication to improve people’s health. Her primary research interests focus on the study of women’s and ethical issues in health communication contexts and promotion of healthy lifestyle behaviors to improve personal and public health and safety. She researches communication at both the micro and macro levels and studies how communication influences relationships among individuals and with the social world.

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