Review: Public engagement is key for containing COVID-19 pandemic

Home/Review: Public engagement is key for containing COVID-19 pandemic

Review: Public engagement is key for containing COVID-19 pandemic

Review: Public engagement is key for containing COVID-19 pandemic

This commentary highlights the importance of educating and empowering the community for effective non-pharmaceutical interventions in responding to the COVID-19 outbreak.

Multiple factors collectively increase risk vulnerability to COVID-19, which must be addressed with appropriate communication tools to promote prevention and response to the pandemic. Public engagement is key for effective responses, and that engagement is predicated on trust and transparency. Messages must be tailored to meet the needs of individuals and influences affecting their decisions (e.g., culture). At the same time, the communication must counter the misinformation circulating to reduce stigma and discrimination.

|2020-05-26T08:55:18-04:00May 26th, 2020|COVID-19 Literature|0 Comments

About the Author: Maria Brann

Maria Brann
Dr. Maria Brann, PhD, MPH, is a professor in the Department of Communication Studies in the School of Liberal Arts at IUPUI and affiliate faculty with the Injury Control Research Center at West Virginia University. She explores the integration of health, interpersonal, and gender communication. Her translational focus and mixed methods approach are woven throughout her health vulnerabilities research, which advocates for more effective communication to improve people’s health and safety. Her primary research interests focus on the study of women’s and ethical issues in health communication contexts and promotion of healthy lifestyle behaviors to improve personal and public health and safety. She researches communication at both the micro and macro levels and studies how communication influences relationships among individuals and with the social world.

Get Involved with Indiana CTSI