This research article discusses how to develop effective risk communication strategies based on the World Health Organization’s and the Centers for Disease Control and Prevention’s risk communication guidelines.
Recommendations for formulating effective communication strategies is to define the goal, implement conceptual elements from the most recent theoretical literature (e.g., be transparent), and increase organizational involvement by avoiding one-way top-down communication approaches. For example, local organizations and governments should be included in decision-making strategies for implementing guidelines (two-way communication).