Review: The three steps needed to end the COVID-19 pandemic – bold public health leadership, rapid innovations, and courageous political will

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Review: The three steps needed to end the COVID-19 pandemic – bold public health leadership, rapid innovations, and courageous political will

Review: The three steps needed to end the COVID-19 pandemic – bold public health leadership, rapid innovations, and courageous political will

This editorial calls on public health leaders and politicians to utilize innovative communication, mitigation, and health care approaches to combat COVID-19.

Political leaders and public health experts must stand firm and committed to implementing proven, and sometimes unpopular, public health strategies to lessen the spread of COVID-19. Specifically, three priority areas must be communicated and enforced:

  • Coordinated and consistent stay-at-home orders nationwide
  • Rapid scale-up of COVID-19 testing
  • Improved health care capacity to respond

Consistency in strategy implementation and communication is key to effectiveness. Given COVID-19 is the first global pandemic of the social media era, there is a tremendous opportunity to communicate accurate public health information to millions of people. Unfortunately, there has also been the dissemination of inaccurate and, in some cases, dangerously incorrect information. Having well-reasoned, correct information delivered through consistent messaging is a proven pillar of individual behavior change. Because social media is the most predominant way people get information today, it is imperative that public health communicate mitigation plans through these platforms. Expediting novel testing strategies, committing to the safety of health care workers, and coordinating efforts to increase health care capacity and public safety strategies can truncate the COVID-19 pandemic and reduce the number of lives lost.

|2020-04-10T16:17:18-04:00April 10th, 2020|COVID-19 Literature|Comments Off on Review: The three steps needed to end the COVID-19 pandemic – bold public health leadership, rapid innovations, and courageous political will

About the Author: Maria Brann

Maria Brann
Dr. Maria Brann, PhD, MPH, is a professor in the Department of Communication Studies in the School of Liberal Arts at IUPUI and affiliate faculty with the Injury Control Research Center at West Virginia University. She explores the integration of health, interpersonal, and gender communication. Her translational focus and mixed methods approach are woven throughout her health vulnerabilities research, which advocates for more effective communication to improve people’s health and safety. Her primary research interests focus on the study of women’s and ethical issues in health communication contexts and promotion of healthy lifestyle behaviors to improve personal and public health and safety. She researches communication at both the micro and macro levels and studies how communication influences relationships among individuals and with the social world.

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