Review: Why health promotion matters to the COVID-19 pandemic, and vice versa

This editorial illustrates how health promotion can tackle the COVID-19 threat and its societal impact.

Health promotion can help address COVID-19 by focusing on individual behavior change and disease management, organizational and societal interventions, and population-level policies. When persuading people to change their behavior, health promoters must do more than just inform individuals of risks and desired behaviors. They should create messages informed by theoretical models that communicate susceptibility, severity, outcome expectations, and self-efficacy. Additionally, because there is so much information circulating, individuals can feel overwhelmed and confused. Therefore, health and government sectors should coordinate key messaging. Not only should information be available to be helpful, it must also be understood, accepted, and applied. Thus, messages should consider the health literacy of the target population and communicate accordingly. Finally, to increase the likelihood of success, local community members and leaders must have knowledge to improve trust, understanding, and safety changes. Community engagement strengthens the capacity to handle disruptive effects of the pandemic.

|2020-06-04T09:41:40-04:00June 4th, 2020|COVID-19 Literature|Comments Off on Review: Why health promotion matters to the COVID-19 pandemic, and vice versa

About the Author: Maria Brann

Maria Brann
Dr. Maria Brann, PhD, MPH, is a professor in the Department of Communication Studies in the School of Liberal Arts at IUPUI and affiliate faculty with the Injury Control Research Center at West Virginia University. She explores the integration of health, interpersonal, and gender communication. Her translational focus and mixed methods approach are woven throughout her health vulnerabilities research, which advocates for more effective communication to improve people’s health and safety. Her primary research interests focus on the study of women’s and ethical issues in health communication contexts and promotion of healthy lifestyle behaviors to improve personal and public health and safety. She researches communication at both the micro and macro levels and studies how communication influences relationships among individuals and with the social world.

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