Review: World leaders’ usage of Twitter in response to the COVID-19 pandemic: a content analysis

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Review: World leaders’ usage of Twitter in response to the COVID-19 pandemic: a content analysis

Review: World leaders’ usage of Twitter in response to the COVID-19 pandemic: a content analysis

This article demonstrated the power of Twitter for world leaders to rapidly and directly communicate public health information about COVID-19 to citizens.

By analyzing tweets from Group of Seven (G7) world leaders, researchers concluded that Twitter can be a powerful tool to rapidly communicate with citizens during public health crises. Most tweets about COVID-19 were categorized as “informative,” with many tweets including links to reputable government websites. This is particularly encouraging because the communication of world leaders can influence the opinions and behaviors of the public so it is important to communicate accurate information. In addition to “informative” tweets, leaders also communicated “morale-boosting” tweets followed by “political” tweets related to COVID-19.

 

|2020-04-22T10:47:02-04:00April 22nd, 2020|COVID-19 Literature|Comments Off on Review: World leaders’ usage of Twitter in response to the COVID-19 pandemic: a content analysis

About the Author: Maria Brann

Maria Brann
Dr. Maria Brann, PhD, MPH, is a professor in the Department of Communication Studies in the School of Liberal Arts at IUPUI and affiliate faculty with the Injury Control Research Center at West Virginia University. She explores the integration of health, interpersonal, and gender communication. Her translational focus and mixed methods approach are woven throughout her health vulnerabilities research, which advocates for more effective communication to improve people’s health and safety. Her primary research interests focus on the study of women’s and ethical issues in health communication contexts and promotion of healthy lifestyle behaviors to improve personal and public health and safety. She researches communication at both the micro and macro levels and studies how communication influences relationships among individuals and with the social world.

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