Review: An introduction to risk communication during epidemics and pandemics

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Review: An introduction to risk communication during epidemics and pandemics

Review: An introduction to risk communication during epidemics and pandemics

In this paper series on risk communication in times of an epidemic or pandemic, an international interdisciplinary team determined that transparent communication can build credibility and trust during a pandemic.

The most important components of successful communication during a pandemic are credibility (bolstered by accurate information and speedy response rates) and trust (built through empathy and openness). It is important to be transparent and straightforward. Communication techniques can effectively use social media, general media, community engagement, and health provider education and training. Recommendations include standardized messages, improved internal and external coordination, and uniform timelines for multidisciplinary teams. Lessons learned from past failures include building trust, announcing news early, being transparent, respecting concerns, and planning for the unexpected.

|2020-04-01T09:07:21-04:00March 30th, 2020|COVID-19 Literature|Comments Off on Review: An introduction to risk communication during epidemics and pandemics

About the Author: Maria Brann

Maria Brann
Dr. Maria Brann, PhD, MPH, is a professor in the Department of Communication Studies in the School of Liberal Arts at IUPUI and affiliate faculty with the Injury Control Research Center at West Virginia University. She explores the integration of health, interpersonal, and gender communication. Her translational focus and mixed methods approach are woven throughout her health vulnerabilities research, which advocates for more effective communication to improve people’s health and safety. Her primary research interests focus on the study of women’s and ethical issues in health communication contexts and promotion of healthy lifestyle behaviors to improve personal and public health and safety. She researches communication at both the micro and macro levels and studies how communication influences relationships among individuals and with the social world.

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