This editorial highlights the importance of trust and credibility of information sources to encourage behavioral compliance.
Risk perception is part of individuals’ decision-making processes, which ultimately affects behavior choices. Unfortunately, inconsistent messaging about health risks for COVID-19 among multiple, seemingly credible sources (e.g., World Health Organization, Centers for Disease Control and Prevention, White House, local government officials and public health leaders) has led to non-compliance with recommended behavior changes. To influence the perceptions of risk and encourage individuals to comply with recommended behaviors, it is important to increase the trust and credibility of the source of the communication. Patients are turning to family physicians for reliable advice and reassurance and for guidance on what communication they can trust.