Review: Communication of scientific uncertainty about a novel pandemic health threat: Ambiguity aversion and its mechanisms

Review: Communication of scientific uncertainty about a novel pandemic health threat: Ambiguity aversion and its mechanisms

According to this research study, communicating scientific uncertainty about public health threats must be done cautiously.

The management of public health crises from viral pandemics and other novel threats presents a dilemma: open communication of scientific uncertainty is ethically desirable, but practically problematic in potentially perpetuating ambiguity-averse perceptions and behaviors that can undermine public health. In this study, uncertainty-normalizing communication strategies did not avert ambiguity in messages as expected and thus, there is still a need to determine the best way to convey scientific uncertainty to ensure thoughtful, deliberative decision making that avoids extremes of overconfidence and underconfidence.

|2020-04-29T09:00:26-04:00April 29th, 2020|COVID-19 Literature|Comments Off on Review: Communication of scientific uncertainty about a novel pandemic health threat: Ambiguity aversion and its mechanisms

About the Author: James Dudley

James Dudley

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