Review: Retweets of officials’ alarming vs reassuring messages during the COVID-19 pandemic: Implications for crisis management

Home/Review: Retweets of officials’ alarming vs reassuring messages during the COVID-19 pandemic: Implications for crisis management

Review: Retweets of officials’ alarming vs reassuring messages during the COVID-19 pandemic: Implications for crisis management

Review: Retweets of officials’ alarming vs reassuring messages during the COVID-19 pandemic: Implications for crisis management

This study determined that officials need to balance alarming messages with reassurance to better manage crises.

By analyzing alarming and reassuring tweets of official communication sources during the COVID-19 outbreak, researchers provide insights about how messages change when retweeted. Knowing the difference in the way social media users retweet messages provides officials important information to managing a virus outbreak. For example, educational or awareness campaigns flagging highly alarming messages and providing reassuring and informative messages to reduce chaos and uncertainty could be employed.

|2020-07-08T11:31:27-04:00July 8th, 2020|COVID-19 Literature|0 Comments

About the Author: Maria Brann

Maria Brann
Dr. Maria Brann, PhD, MPH, is a professor in the Department of Communication Studies in the School of Liberal Arts at IUPUI and affiliate faculty with the Injury Control Research Center at West Virginia University. She explores the integration of health, interpersonal, and gender communication. Her translational focus and mixed methods approach are woven throughout her health vulnerabilities research, which advocates for more effective communication to improve people’s health and safety. Her primary research interests focus on the study of women’s and ethical issues in health communication contexts and promotion of healthy lifestyle behaviors to improve personal and public health and safety. She researches communication at both the micro and macro levels and studies how communication influences relationships among individuals and with the social world.

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