Review: The vital science of science communication

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Review: The vital science of science communication

Review: The vital science of science communication

This podcast argues that many scientists do not communicate science effectively and offers suggestions for improving communication.

Oftentimes scientists assume the public shares their values about science and therefore presents scientific information in ways that may seem at odds with people’s values when they are really not. Communication must be tailored to different audiences and desired outcomes. To get people to change behaviors, it is important to use strategies that are most appealing and often involve more than simply presenting facts. It is important to recognize that the media are not translators or cheerleaders of science and therefore scientists must clearly communicate their patterns of evidence. Scientists need to recognize their changing role in public discourse and understand their responsibility to communicate science effectively.

|2020-04-27T09:50:56-04:00April 27th, 2020|COVID-19 Literature|Comments Off on Review: The vital science of science communication

About the Author: Maria Brann

Maria Brann
Dr. Maria Brann, PhD, MPH, is a professor in the Department of Communication Studies in the School of Liberal Arts at IUPUI and affiliate faculty with the Injury Control Research Center at West Virginia University. She explores the integration of health, interpersonal, and gender communication. Her translational focus and mixed methods approach are woven throughout her health vulnerabilities research, which advocates for more effective communication to improve people’s health and safety. Her primary research interests focus on the study of women’s and ethical issues in health communication contexts and promotion of healthy lifestyle behaviors to improve personal and public health and safety. She researches communication at both the micro and macro levels and studies how communication influences relationships among individuals and with the social world.

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