Review: World leaders’ usage of Twitter in response to the COVID-19 pandemic: a content analysis

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Review: World leaders’ usage of Twitter in response to the COVID-19 pandemic: a content analysis

Review: World leaders’ usage of Twitter in response to the COVID-19 pandemic: a content analysis

This qualitative study showed that most tweets from G7 leaders are informative, but this clearly will differ by leader.

This qualitative study explored the role of Twitter as used by G7 world leaders in response to COVID-19. Researchers included viral tweets from G7 world leaders (at least 500 likes) using keywords ‘COVID-19’ or ‘coronavirus’.

Overall, 8 of 9 (89%) G7 world leaders have verified and active Twitter accounts, with a total of 85.7 million followers. Out of 203 viral tweets, 83% were classified as ‘Informative’, of which 29% had links to government-based sources, 9% were ‘Morale-boosting’, and 7% were ‘Political’.

|2020-04-22T11:46:57-04:00April 22nd, 2020|COVID-19 Literature|Comments Off on Review: World leaders’ usage of Twitter in response to the COVID-19 pandemic: a content analysis

About the Author: Aaron Carroll

Aaron Carroll

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