This article highlights the importance of timely dissemination of information and participation and active engagement on social media to reduce the potential impact of disasters.

Research has demonstrated that Twitter can be a successful social media platform for disseminating disaster-related information. However, both public and private organizations use Twitter conservatively instead of releasing time-sensitive information more quickly. The usefulness of disseminating information this way could be greatly improved by enhancing the quality of interaction online, allowing for a two-way dialogue. Public and governmental organization could provide timely accurate information by lessening time-intensive dissemination regulations.