This article discusses the opportunities offered by various social media platforms for health care providers to disseminate essential health information related to COVID-19 to other providers and the public.
Although much of the communication about COVID-19 has been communicated to health care providers via email, it is recommended to make better use of multiple social media platforms for this information. This can be more efficient than flooded inboxes without filtering capabilities and that are prone to spam messages. Virtual communities by health care professionals are increasing on Facebook, which creates an opportunity for collaboration in discussion forums. Additionally, many physicians, for example, are influencers who can use social media platforms like Facebook and Instagram to communicate with the public. This provides more trustworthy sources of information for the public to gather information via channels they are most comfortable. Reddit is another platform that health care providers could use for discussion forums, not only with their colleagues but also with an interested public. Finally, TikTok allows providers to create short mobile videos to provide information, particularly demonstrating specific recommendations such as how to properly wash hands, use a mask, or social distance. Health care providers need to provide supportive communication, clear guidance, and accurate information using outlets that people are using, which includes more social media than traditional media platforms.